Cost Reduction for the Blackberry: Three Tips

One of the critical issues facing many companies is how to control costs on Blackberries and other smartphones. The basic dilemma arises when you need employees to be able to get business email at unpredictable times and places. Employees in turn want to be able to use it for personal calls and email. This makes sense; after all, why would they want to carry two phones?

Unfortunately, if the device is on your company’s tab you can incur unreasonable costs when an employee overuses the Blackberry for personal email. You may similarly face excessive charges for personal voice and data as employees browse the web and make personal calls. Employees often view personal use as an implicit perk – the upside of being constantly available for work communications.

How do you strike a balance between personal use and business expenses? The most practical solution is to keep your Blackberry fleet on a sensible telecom expense management plan, and use communications management software to track individual expenses. The key to a good plan is to understand what your business needs are, what employee usage is, and how the former relates to the latter. It’s good for moral to allow use and in any event, it’s so reflexive to reach for the phone on hand that it will save confusion to allow mixed use (though there are exceptions, such as high-security fields). Here are three basic cost reduction principles that make things easy for both staff and management:

Unlimited Plans for Mixed Use Functions: One of the first things you should do is identify smartphone functions that have both business and personal applications. When you pick a plan, these are the areas where you want to pay for high capacity. For the Blackberry, that means voice and email. Some companies also need employees to browse the web on the job, but this is usually less common.

Block Unnecessary Functions: Many enterprise plans are designed for relatively freewheeling executive use, but it’s more and more common for smartphones to be front line employee tools. This means that usage costs are not only multiplied by a larger number of users, but that usage policy reflects on your company as a whole. You should set down a personal use policy relatively early. Check against actual activity and employee feedback to see if it needs to be changed. If there’s no justification for certain functions, block them. Web browsing is one of the most common things that companies limit, since modern, rich content browsing can be an incredible data hog.

Keep Employees Informed – and Keep Informed: Once you have a plan, develop a policy and block unnecessary functions, keep your employees in the loop! The last thing you want to do is end up having an unpleasant confrontation because you didn’t make company policy clear. You in turn should monitor usage scrupulously. Identify heavy users and keep in touch with them. This serves as a friendly reminder that the Blackberry or other smartphone fleet is for responsible use, and heads off lax behaviour and possible disciplinary action down the road.