Data Caps and Cellular Expense Management

Data caps became a hot topic for Canadian iPhone users last year when Rogers announced their plans wouldn’t have the unlimited data privileges US iPhone owners enjoy. This was widely viewed as an abuse of Rogers’ effective monopoly. In response, Rogers rushed out a special, cheap plan for early adopters, but if you want an iPhone now, too bad: You can’t get that plan any more. Currently, the plans advertised on Rogers’ site have a 500 MB cap: paltry for a noted data hog like the iPhone.

Rogers seems to be gradually getting the idea that high end cellular customers know they’re paying more for no good reason, however; non-iPhone data plans have gradually improved, probably because unlike the iPhone, customers can take their business elsewhere. In the end, however, the key to managing cellular data expenses is the user. You need to track your data usage and select a plan accordingly. This is especially important if you go with something like Rogers’ Flex plan, where bumping even a bit over the threshold of one tier leaves you on the hook for a significant chunk of money.

Cellular expense management matters in these cases because an analyst is not only capable of looking at your usage trends, but comparing them to break points in pricing across multiple carriers. A Rogers plan might work for you if you’re regularly getting near, but not exceeding, the cap for a given plan. If you’re constantly bumping just over the threshold, however, it’s time to look elsewhere.When GILL Technologies gets involved, this is where we would manage a service migration in the background, ensuring continuity of service while we move you to a better plan (though sadly, we can’t migrate the iPhone to another carrier).

Remember: The best deal is no deal at all if you’re mostly paying for things you never use.

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