As carriers are pressured to bring mobility plan costs down, they constantly find new and less obvious ways to get money out of your pocket. A long favoured way is to keep increasing the rates they charge for Long Distance calling. Standard plans now charge $0.40 per minute!
Rogers, at least, has gone back to offering a Preferred Long Distance Rate feature that can be added as a $5 option. This feature will then give you a rate of $0.10 per minute for calling long distance from Canada to Canada or Canada to the US.