The Mike Blackberry: Is It For You?

Telus’ Mike brand announced its adoption of the Blackberry Curve 8350i – one of the first new Mike phones in a long time. Telus uses the Mike line to sell phones with two characteristics. First, Mike phones are often more rugged than a standard mobile. Mike’s marketing emphasizes this with a “tough guy” ad campaign. The Curve 8350i isn’t really representative of this aspect. It’s a high end Blackberry, so even though it’s quality hardware we wouldn’t advise you to shove one in your back pocket while you do some heavy construction work.

The Curve does harness the other Mike draw, however, which is Motorola’s iDEN technology. iDEN allows the Curve to function much like a two-way radio over cellular lines. This means that users in the network can talk to each other instantly by pushing a single button – a feature called, appropriately enough, “push to talk.” Does this work with a Blackberry’s role as more of a sit-down tool? That depends on what you use it for. If you need total access to office resources, the Curve is about as good as it gets. It’s a premium item, but if you perform proper telecom cost audit procedures you may find yourself reaping the benefits of a better connected mobile workforce.

If you need to rapidly communicate on the move iDEN is for you. This makes it a great solution if you have a traveling sales force. One thing to watch out for, however, is how support for iDEN may change in the wake of Sprint’s 2004 merger with Nextel. Sprint/Nextel is currently the US’ biggest iDEN provider, but it plans to switch to competing CDMA technology by 2010. This doesn’t affect Canadian Mike customers directly but it might influence future commitment to the technology. In the case of the 8350i loss of iDEN doesn’t completely blunt the advantages, as the phone also features off-network walkie-talkie style communications. Americans interested in iDEN may want to give it a second thought, or ensure that they have a way to easily migrate their plans in a year’s time.

So these are the pros and cons. If you want a more in depth view, contact us and we can discuss it in terms of your own cellular expense management needs.