The Canadian iPhone Monopoly Ends – but Don’t Expect Better Pricing

The big news in Canadian mobile telecom this week is the end of Rogers’ monopoly over the iPhone. In about a month all three major Canadian providers (Bell and Telus join Rogers) will offer it, begging the question: Is it going to get any less expensive?

Good question. In a sane wireless industry competition over such a popular product would rapidly drive costs down, but the reality might be disappointing. Telus, Bell and Rogers have a history of “competing without competing” – that is, rearranging their mobile contracts to give the appearance of serious competition without actually providing a clear advantage one way or the other. Remember, this is an industry where all three big providers decided to charge you for incoming text messages despite the excellent margins they already enjoy, even though one of them refusing to do so would have given it a significant boost in popularity.

So to be brutally honest, don’t expect to be able to shop around for a better iPhone deal – but you might be able to find a better deal for you. Instead of significant savings, iPhone users will probably win more freedom to purchase plans that suit them better. Shop around for plan features like voice and data that suit your needs, but expect to pay comparable prices no matter the carrier. Rogers’ data plans are so infamously expensive that you may get a bargain there, but carriers are probably taking a very close look at AT&T’s problems dealing with high iPhone data usage on its own networks.

Ultimately, finding the best iPhone deal will require you to monitor your own usage carefully. If you’re using one as part of a business fleet we have the tools to track your voice, data and other service usage with remarkable precision – and if the new carriers inspire you to upgrade to an iPhone, we can get you the hardware the tech support to do it smoothly. Contact us to start the process.