Why Offer a Communication Management Free Trial?

Why has a communications management firm that has offered telecom solutions for a decade decided to offer its proprietary management software on a free trial? It’s hard for me to write the answer without sounding like an advertisement, especially since as I write the reasons, it sounds like an ad to me – but that’s not the case. It all has to do with the evolving business climate in the US and Canada. We’ve adapted to it and want to help other firms do the same.

North American business has changed over the last year. At GILL Technologies, we’ve been very fortunate to have a loyal client base. Over the years, we’ve changed to respond to its requests for additional features and services and to keep GILL Technologies focused on best practices. In fact, what began as a cost audit company some 10 years ago has developed into much more. For example,  ClientCare (a component of our service) has become one of our most sought after services. Today, it’s one of the pillars of our business even though it really has little to do with the concept of cost auditing. By listening to our clients we discovered the value in being able to be their single point of contact for a technical support and services.

Tele-Watch evolved in much the same way. Companies need better control over their communications, period; most businesses will openly admit this. One crucial step to improve control is by acquiring timely, superior access to usage and spending information. This visibility gets crucial data to the right people in a timely fashion (not six months later). It drives accountability through the organization, because they know the nature of on what may be the largest business expense they face, as communications is quickly becoming one of the largest expenses possible for any company.

GILL Technologies responded with Tele-Watch: a proprietary software application hosted on the cloud and available from any web enabled device on a secure platform. Tele-Watch is absolutely amazing in how it presents important communications information. We developed it to let clients view their communications usage, expenses and services just the way they need to. Again, we improved a component of the service that really had little to do with the cost audit concept,  but again through our clients’ guidance we developed reporting tools that change the way a company manages communications.

So now, our challenge is to utilize what we created to grow our business. Bear in mind that our primary focus is to save companies money, however. We never want to lose sight of that mission. Tele-Watch is a software solution, but rather than take the typical approach of, “Let’s sell our software,” we made what I consider the bold statement of saying: “Lets give Tele-Watch to our prospective clients, let them feel the difference in single point of contact with ClientCare, and while this is occurring, show them how we can save them money. It’s a Win-Win-Win!”

OK, now I really sound like an advertisement! But when you think about our philosophy, it really makes sense beyond its raw promotional value. We save companies money. It’s our core mission. That’s why clients establish a relationship with us. Tele-Watch and ClientCare build relationships that last for years, if not indefinitely. So why not introduce people to the whole concept while we evaluate the benefit of the relationship in hard numbers?

That’s why we offer a Communication Management Free Trial, giving you the chance to sample our range of services as a prelude to securing long term savings and excellent service. I hope you can see beyond the sales pitch and appreciate the concept. I don’t know – did I fluff it up too much?

Like I said, North American business has changed, and you need the chance to make informed decisions, and today’s technology should allow it. Shouldn’t you able to test drive a service even at the enterprise level? What do you think?

Comments

  1. Tele-Watch says:

    Why Offer a Communication Management Free Trial? http://bit.ly/bLJUFP